We don’t offer a standard menu of services, but rather a flexible and collaborative way of working. Sometimes it’s through advising African entrepreneurs on how to structure a business case. Sometimes it’s through guiding European companies through the messy, real-world work of market entry – not with a slide deck, but by literally taking products into the field, testing, and adjusting together. Below are just a few of the tools we might bring to a project.

OUR APPROACH

  • Thoroughly analyze business cases and models to assess viability and risks for entering new markets.

  • Work with clients to create comprehensive business plans

  • Growth strategies for new markets.

  • Evaluate potential opportunities and market fit for clients' products/services in target African markets.

  • Hands-on market testing, such as bringing products to Africa for tastings and events to gauge customer interest

  • In-depth analysis of different African countries to determine the best markets based on factors like growth, legal security, cash flow, etc.

  • Leverage the team's extensive deep regional knowledge, relationships and expertise across the African continent to provide on-the-ground advisory.

  • Impact investment structuring. Help companies and funds set up impact investment strategies and business models that balance profit and purpose.

  • On-the-ground help, accompanying clients to new markets, make local connections, and provide hands-on support to set up operations.

Strengthening economies through bilateral trade and
mutualLY BENEFICIAL relationsHIPS.

We believe in fostering sustainable economic growth through strategic partnerships that bridge German and African markets. As connectors of people and opportunities, we emphasize building long-term, mutually beneficial relationships with clear focus on viability and sustainability. Our commitment to building win-wins reflects our belief that successful bilateral trade must benefit both German enterprises seeking African market expansion and African partners strengthening their economic foundations.

→ Grounded, context-specific advice that’s strategic and realistic

→ A local partner who speaks their language—literally and figuratively

→ Trusted connections to local stakeholders, from distributors to policymakers

→ The ability to test and validate before committing to a large rollout

→ An advisory partner who can operate entrepreneurially, not just theoretically

→ Strategic clarity and co-creation—not just advice from a distance

→ Support structuring their business for scale and longevity

→ A partner who sees their potential and respects their expertise

→ Flexible, practical support that adjusts to their stage and context

FOR AFRICAN ENTREPENEURS WE PROVIDE:

FOR EUROPEAN Businesses WE PROVIDE:

OUR CLIENTS