OUR APPROACH
We don’t believe in parachuting in with theories, long presentations, or generic frameworks. Instead, we’re here to build with you, from the ground up – strategically, relationally, sustainably, and with deep respect for context.
Our approach is hands-on, invested, and shaped by authentic interest in the people and ventures we support. We care about the long game. By listening and learning your language, by challenging assumptions and presenting new perspectives, and through our genuine curiosity, we bring clarity and direction from strategy through to execution.
Below you’ll find case studies of how we’ve worked with clients and partners across the African continent.
Case Studies
WORK WITH US
We don’t offer a standard menu of services, but rather a flexible and collaborative way of working. Sometimes it’s through advising African entrepreneurs on how to structure a business case.
Sometimes it’s through guiding European companies through the messy, real-world work of market entry – not with a slide deck, but by literally taking products into the field, testing, and adjusting together. Below are just a few of the tools we might bring to a project.
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Thoroughly analyze business cases and models to assess viability and risks for entering new markets.
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Work with clients to create comprehensive business plans
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Growth strategies for new markets.
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valuate potential opportunities and market fit for clients' products/services in target African markets.
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Hands-on market testing, such as bringing products to Africa for tastings and events to gauge customer interest
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In-depth analysis of different African countries to determine the best markets based on factors like growth, legal security, cash flow, etc.
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Leverage the team's extensive deep regional knowledge, relationships and expertise across the African continent to provide on-the-ground advisory.
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Impact investment structuring. Help companies and funds set up impact investment strategies and business models that balance profit and purpose.
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On-the-ground help, accompanying clients to new markets, make local connections, and provide hands-on support to set up operations.
FOR THE EUROPEAN SME WE PROVIDE:
→ Grounded, context-specific advice that’s strategic and realistic
→ A local partner who speaks their language—literally and figuratively
→ Trusted connections to local stakeholders, from distributors to policymakers
→ The ability to test and validate before committing to a large rollout
→ An advisory partner who can operate entrepreneurially, not just theoretically
FOR AFRICAN ENTREPENEURS WE PROVIDE:
→ Strategic clarity and co-creation—not just advice from a distance
→ Support structuring their business for scale and longevity
→ A partner who sees their potential and respects their expertise
→ Flexible, practical support that adjusts to their stage and context