OPENING NEW MARKETS FOR GERMAN WINEMAKERS IN WEST & SOUTH AFRICA
THE CHALLENGE
German wineries are increasingly seeking new markets to secure their future growth. Many face stagnating or declining domestic demand and are also impacted by rising tariffs or saturated conditions in traditional export markets. This creates a pressing need to explore viable alternatives. Additionally, some ambitious wineries simply recognize the untapped potential and desire to expand their footprint onto the African continent, a dynamic and growing market. The challenge for these wineries lies innavigating the complexities of market entry into Africa, a continent with diverse cultures, regulations, and consumer preferences, and where local market knowledge is critical for success
OUR SOLUTION
Through our specialized program/initiative, “THE WINEMBASSY,” we provide a hands-on, comprehensive market entry solution tailored specifically for German wineries targeting African markets, particularly West Africa (Nigeria, Ghana, IvoryCoast) and Southern Africa (South Africa, Namibia).
Our structured approach ensures a deep understanding and effective
market integration:
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THE RESULT
Our tailored support provides German wineries with a deep understanding of their unique market position and significant growth opportunities in Africa. For our clients, this has included delivering a comprehensive market study and insights for the market entry country (SA, Namibia, Nigeria, Ghana, Ivory Coast…), successfully facilitating initial and subsequent wine imports, and achieving great first successes in their chosen markets. This ongoing partnership is actively building a sustainable foundation for their long-term growth and market expansion on the African continent.